Saturday, 6 August 2011

Priyanka makes international music debut

Priyanka Chopra makes her international music debut by signing a deal with UMG and Desi Hits

Priyanka Chopra, the heartthrob of millions and the reigning queen of Indian cinema, will release her much-awaited debut music album in North America with Desi Hits through Interscope Records and in other International markets on Island Records  UK.

A trained Western Classical singer, Priyanka is currently in the studio, writing and recording her debut pop album, which will be sung in English. Troy Carter, CEO of Atom Factory who also manages Lady Gaga has signed up with Priyanka to manage her music career across the globe. "It has been a long cherished dream which is finally coming true,” said Priyanka Chopra about her music debut. "I am truly excited to have an opportunity to present my musical dimension on a world platform.  I am privileged to be a part of the Universal Music - Desi Hits! family and to be working with some of the most illustrious names in the music industry. This is a fascinating new experience for me and I am thoroughly enjoying the journey,” added  Priyanka.

“Priyanka is an international superstar who has captivated millions around the world. Her foray into the American music industry meets the vision of our company, which strives to fuse the best of the eastern and western culture to create magic.  It’s truly a dream come true, and we are very excited to bring this multi-talented artist to the rest of the world,” said Anjula Acharia-Bath, CEO of Desi Hits!

“Pop music has always had a love affair with Indian culture and with Priyanka's unique talent and experience, we have the opportunities to push the boundaries of popular culture,” stated Jimmy Iovine, Chairman of Interscope Geffen A&M Records. “I feel this is an amazing opportunity for all of us.”

“Bollywood has had Priyanka to itself for too long,” commented David Joseph, Chairman and Chief Executive of Universal Music UK. “She has exceptional talent and we look forward to launching her recording career around the world.”

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